Telephone Tracking allows you to monitor calls from your website and understand precisely what marketing activity brought them there; whether it was from a different website, Google or your paid search campaign.
So no longer will you need to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple channels. Customers with AdWords have an intrinsic need to monitor the calls that relate to their key words, in order to comprehend which keywords deliver call conversions. markting call tracking With no visibility of telephone conversions, it is simply not possible to work out if your investment from the key words in your portfolio is providing value or not. Is just monitoring AdWords telephone conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing channels, key to the success of any business.